Rob talking with the Singaporean publishing-house client at an office desk

A Photo Story in Colour

Studio → Flex

Let’s talk Flex!

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1

Strip 1: The Ask

At the client’s office, it starts where most good things start: a simple question across the desk…
Rob leaning in with an encouraging smile toward the Singaporean client

Rob

Hey,  have you tried Flex yet? I really think you should make the move.
Client skeptical but friendly at desk

Client

Why would I?

I love and am perfectly comfortable in Studio…
Rob in a graphic tee standing and gesturing come with me in the office

Rob

Comfortable, sure. Walk with me, let me show you what you’re missing.

2

Strip 2: Design Once, Runs Everywhere

They move to the meeting room, where the real objection comes out…
Rob pointing at desktop, tablet and phone magazine mockups while the Singaporean client watches

In Studio, every screen size meant a separate build.

Rob

With Flex you design once and it adapts, desktop, tablet, phone. Your readers jump between all three, so your stories should too.
The Singaporean client with eyebrows raised in pleasant surprise

Client

Wait… I don’t rebuild it three times?

3

Strip 3: A Partner That Does the Heavy Lifting

Over on the breakout sofa, the conversation gets exciting…
Rob on the breakout sofa gesturing toward a glowing laptop, explaining to the Singaporean client

Rob

There’s an AI partner built in, describe what you want and it drafts sections, copy, even images and video.

Rob

Better still, designers become coders. You ship interactive, data-driven stories yourself, no waiting on a dev team.
The Singaporean client looking thoughtful and intrigued with hand near chin

Client

So it does the heavy lifting while I direct?

4

Strip 4: Keep the Magic, Own the Brand

By the window, the client asks the question every designer worries about…
The Singaporean client standing by the window looking concerned but hopeful

Client

But will I lose the interactivity my audiences love?
Rob in a graphic tee by the window holding a tablet showing an interactive quiz

Rob

Lose it? You gain more. Animations, states and scroll effects are all here. Plus quizzes, calculators, interactive editorial and data-driven features to keep readers hooked. And it loads fast: check the Lighthouse scores yourself.

Rob

All self-built, all in your hands, with complete brand control.

5

Strip 5: The Decision

And just like that, the objection turns into a yes…
Rob and the Singaporean client shaking hands warmly in the office

Client

Perfect for our next digital issue. I can’t wait to get started!
The Singaporean client opening a laptop, excited and ready to start

The End

A happy Creative Lead and team, shipping interactive stories themselves.

Studio → Flex

Move a project to Flex