In their words
“
Good design is as little design as possible.
DR
Dieter Rams
Industrial designer, Braun
The life of a designer is a life of fight against the ugliness.
MV
Massimo Vignelli
Graphic designer, Unimark International
Design is the silent ambassador of your brand.
PR
Paul Rand
Graphic designer, IBM and UPS marks
The details are not the details. They make the design.
CE
Charles Eames
Designer and architect