In their words

Principles worth returning to

“

Good design is as little design as possible.

DR

Dieter Rams

Industrial designer, Braun

1 / 04

“

The life of a designer is a life of fight against the ugliness.

MV

Massimo Vignelli

Graphic designer, Unimark International

2 / 04

“

Design is the silent ambassador of your brand.

PR

Paul Rand

Graphic designer, IBM and UPS marks

3 / 04

“

The details are not the details. They make the design.

CE

Charles Eames

Designer and architect

4 / 04